Mind Muscle Club is a welcoming and innovative place which changes how we think about mental health. It is a place where people can work on building their mental resilience, and learn about important life topics that are often overlooked in traditional education and healthcare settings. Unlike traditional gyms, the mental well-being gym is not focused on physical fitness, but rather on mental fitness. This is more important now than ever, as we face unprecedented levels of stress, anxiety, and depression.

Mind Muscle Club is designed to be a easily accessible and easy to use: a place where everyone can feel comfortable and safe. Inside the gym, people can participate in a range of activities designed to help them build their mental resilience. These might include mindfulness exercises, group therapy sessions, and workshops on topics such as assertiveness, sexuality, and sexual identity. By showcasing the first Mind Muscle Club Eindhoven at Dutch Design Week we hope to inspire everyone to look at their mental health in the same way they look at their physical health. Additionally, we hope that this installation sparks a crossover within the Dutch fitness and mental health industry. Our hope is that in the future Mind Muscle Clubs become as commonplace as physical gyms are today.